Echelon Biosciences was a company with good products but a scattered identity. The CEO wanted to rebrand, but there was very little in the way of a true brand to start from. Everything was up for reinvention, from the logo to messaging. 
‍
A digital marketing and branding agency, ThoughtLab, was brought into to lead the rebrand. I was the internal project manager for Echelon. Together we worked through establishing brand values, the core mission, and topline messaging while the visual identity was completely overhauled.

While we worked through curating and editing content for the site, it was time to start building out physical assets and marketing collarteral. I drew up an initial set of designs based on the new brand guidelines and the web design, then worked to refine them with ThoughtLab’s team. 

I then moved on to various other assets including exhibition booths, product packaging, and branded merchandise (swag/giveaways) such as posters for biology lab spaces. In all cases the same design principles were repeated and the high level copy with emphasis on the core brand words was emphasized.