Branching Software started as a locally owned software development company but had grown beyond their humble origins as a one-person enterprise. Branching had become a multifaceted platform for problem solving, not a sole proprietor service provider. 

The line between a brand refresh and a true rebrand can sometimes be murky, and that was definitely the case with Branching. There were elements from the original identity that the founder wanted to keep, but otherwise the entire visual identity and brand tone was set for an update. 

While we worked through curating and editing content for the site, it was time to start building out physical assets and marketing collarteral. I drew up an initial set of designs based on the new brand guidelines and the web design, then worked to refine them with ThoughtLab’s team. 

I then moved on to various other assets including exhibition booths, product packaging, and branded merchandise (swag/giveaways) such as posters for biology lab spaces. In all cases the same design principles were repeated and the high level copy with emphasis on the core brand words was emphasized.